Fight intelligence, printed on demand. No warehouse, no overstock, nothing made until somebody asks for it.
The collection is not open yet. These are the designs, and the prices are the real ones. Checkout stays closed until every piece is confirmed with our print partner — we would rather show you the shop early than take an order we cannot fulfil.
Three pieces, the house mark, and nothing we cannot make.
Designed and kept. These are not part of the launch, and some are waiting on a blank we have not chosen.
TeeFight DNA TeeThe house method, on cotton.$32A later drop.
TeeFight DNA Over Fight Takes TeeEvidence over opinion.$32A later drop.
HoodieFight DNA HoodieThe helix, at chest height, in gold.$65A later drop.
CapFight DNA CapThe helix, embroidered small.$38Blank not chosen
MugFight DNA MugRead the matchup before the coffee goes cold.$19A later drop.
MugTale of the Tape MugReach, stance, and a strong opinion.$19A later drop.
TeeTale of the Tape TeeThe rule, graduated, with the reach span under it.$32A later drop.
HoodieTale of the Tape HoodieThe measurements, on something warm.$65A later drop.
CapTale of the Tape CapGraduations across the front panel.$38Blank not chosen
TeeTrust the Data TeeThree words, set straight.$32A later drop.
TeeNo Vibes, Just Variance TeeThe distribution does not care how you feel.$32A later drop.
TeeMy Model Said No TeeWorn in defeat, mostly.$32A later drop.
MugI Have a Spreadsheet for This MugYou do. Everyone knows.$19A later drop.
HoodieTrust the Data HoodieThree words, warmer.$65A later drop.Product images on this page are design previews drawn as vector art, not photographs. Real garment mockups replace them once each piece is confirmed with the printer. Shipping, returns and print policies.
